Polski
International conference for the printing industry
september 22-24, 2026
To the conference remains:
8 days 2 hours 38 minutes 46 seconds
Participate in the industry events as part of the International conference for the printing industry:
Ceremonial Presentation Of The Fair Medals
Date
September 2215:00
Location
TARGET STUDIOHall B
TARGET STUDIO
Hall B
TRENDS PANEL
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10:30 - 11:00
Dominik Baraniecki - CEO, NOVELINKS
A New Era in Printing: Printed Electronics as the Next Chapter in the Printing Industry
Conference Organizer
Booth B20
Hall B
WRAP BUSINESS MASTERCLASS™ – THE ART OF LIVE CAR WRAPPING
Three days of hands-on demonstrations, vinyl application, and live printing.
During Print-Tech 2026, we will wrap a classic BMW 7 Series E23 step by step. From surface preparation, through vinyl application on challenging components, to finishing touches and the official presentation of the completed project.
Print-Tech 2026 | Imprinta booth: B20
22–24 September 2026
PREPARATION AND PROJECT FOUNDATION
10:00
Radosław Hutnik
Krzysztof Robert, owner of Eighteen Wraps
ZONE OPENING: SURFACE PREPARATION FOR WRAPPING
12:00 - 17:00
WRAP BUSINESS MASTERCLASS™ (EIGHTEEN WRAPS): WRAPPING THE HOOD AND FRONT-END COMPONENTS OF THE CAR
Additionally throughout the day:
- Live demonstrations of HP Latex 830W printing
- Design and print personalized stickers using the StickersMachine.com by Apex Clan creator
- Consultation zone with a car wrapping expert from Eighteen Wraps
- Hands-on vinyl application for participants
The number of application sessions is limited – contact us today at marketing@imprinta.pl to reserve your spot.
PRECISION AND COMPLEX CONTOURS
10:00 - 12:00
Krzysztof Robert, owner of Eighteen Wraps
Radosław Hutnik
WRAP BUSINESS MASTERCLASS™ (EIGHTEEN WRAPS): VINYL APPLICATION ON THE DOORS AND SIDES OF THE VEHICLE
Additionally throughout the day:
- Live demonstrations of HP Latex 830W printing
- Design and print personalized stickers using the StickersMachine.com by Apex Clan creator
- Consultation zone with a car wrapping expert from Eighteen Wraps
- Hands-on vinyl application for participants
The number of application sessions is limited – contact us today at marketing@imprinta.pl to reserve your spot.
12:00 - 14:00
HP LATEX 830W TESTS: WHITE INK AND VINYL PRINTING WITH LIVE APPLICATION
14:00 - 16:00
WRAP BUSINESS MASTERCLASS™ (EIGHTEEN WRAPS): WRAPPING COMPLEX CONTOURS ON THE REAR FENDERS
FINISHING AND PROJECT FINALE
10:00 - 12:30
Krzysztof Robert, owner of Eighteen Wraps
Radosław Hutnik
WRAP BUSINESS MASTERCLASS™ (EIGHTEEN WRAPS): WRAPPING THE TRUNK LID, ROOF, AND DETAILS
Additionally throughout the day:
- Live demonstrations of HP Latex 830W printing
- Design and print personalized stickers using the StickersMachine.com by Apex Clan creator
- Consultation zone with a car wrapping expert from Eighteen Wraps
- Hands-on vinyl application for participants
The number of application sessions is limited – contact us today at marketing@imprinta.pl to reserve your spot.
12:30 - 14:00
FINISHING WORKSHOP: POST-HEATING, EDGE FINISHING, AND TRIMMING
14:00 - 15:30
OFFICIAL PRESENTATION OF THE FULLY WRAPPED BMW E23 AND EVENT SUMMARY
Conference Organizer
Trade Fair Studio, Hall B
MARKETING FOR PRINTING HOUSES – ONLINE AND OFFLINE ACTIVITIES IN A RAPIDLY CHANGING MARKET ENVIRONMENT
Marketing for printing houses - online and offline activities in an era of rapidly changing market realities
The conference is aimed at marketing departments, people working in printing houses, sales professionals, and anyone who wants to expand their marketing knowledge. During the conference, there will be an opportunity to ask questions and exchange experiences.
11:00 - 11:10
Aneta Łukaszewska, Poligrafika
Alicja Bednarek, Polish Association of Screen Printing and Digital Printing
WELCOME
11:10 - 11:30
Daniel Kaczyński, Performance Marketing Leader https://lumo.pl/kontakt/
THE COBBLER WITHOUT SHOES: WHY THE POLISH PRINTING INDUSTRY CREATES GREAT ADVERTISING FOR OTHERS BUT REMAINS INVISIBLE ON GOOGLE
During his presentation, Daniel Kaczyński will explain what really determines whether a customer will even find out about your company. No theory, no marketing jargon - just concrete data and ready-to-implement solutions. What does the B2B customer journey in the printing industry look like today, and why does a company that wins on Google also win the order before the phone even rings? This is one of the topics that will be discussed.
11:30 - 11:50
Anna Koperska-Płaczek, Marketing Manager at Union Media
PRINT THAT SELLS. HOW TO SUCCESSFULLY SCALE SALES OF PRINTING PRODUCTS ON ALLEGRO AND MARKETPLACES
The printing market is rapidly moving online, but having your own online store is no longer enough. Customers look for printed materials - from advertising materials and packaging to personalized promotional items - where they do their everyday shopping: on Allegro and leading marketplaces. How can you stand out on platforms where price is often the main criterion, while the specific nature of printing products requires precise personalization and clear communication? During the presentation, you will learn how to turn the challenges of the printing industry into a competitive advantage on e-commerce platforms.
11:50 - 12:10
Justyna Jacyno
THE END OF "GUT-FEEL" MARKETING. WHY HARD DATA, DIGITAL STRATEGIES, AND MODERN COMMUNICATION ARE THE ONLY PATH TO GROWTH FOR A MODERN PRINTING COMPANY
Have you ever wondered what a lipstick has in common with a printing press, or a butcher’s counter in a supermarket with large-format digital printing? Most B2B companies in the industry still base their marketing on intuition, established patterns, and “relationships from the past.” Meanwhile, today’s customers - B2C brands, agencies, and procurement departments - live in a world of hard data, fast conversions, and precise, data-driven digital marketing.
During Marketing for Printing Houses - Online and Offline Activities in an Era of Rapidly Changing Market Realities, Justyna Jacyno’s presentation will show how transferring strategies from the largest consumer brands in Poland is revolutionizing marketing in the industrial sector.
12:10 - 12:20
Q&A SESSION – PART I
12:20 - 12:40
Izabela Bohdan Talmont, Beemarketer
TWO GENERATIONS, ONE BRAND. HOW INTERGENERATIONAL COMMUNICATION SHAPES PRINTING HOUSE MARKETING
12:40 - 13:00
Aneta Łukaszewska, Poligrafika
Joanna Maj, Event and Marketing Manager HEIDELBERG Polska
AN EVENT THAT BUILDS RELATIONSHIPS – WHY AN EVENT WITHOUT A PLAN AND AGENDA IS NOT A GOOD IDEA
Can an event really help us build a relationship with a client? Two Event Managers will share their own examples of the best organizational practices, what to pay attention to, and how to avoid mistakes.
13:00
CLOSING – Q&A SESSION
Conference Organizer
Świat Druku
Conference room 1
Hall B
PERSPECTIVES AND CHALLENGES FOR THE PRINTING INDUSTRY – 3ND EDITION
The printing industry is not standing still, although many of its everyday elements remain surprisingly similar: the same technologies, materials, deadlines, and increasingly demanding customers. The question is therefore not only how to keep up with change, but above all: what should we build our competitive advantage on today, and what can truly set us apart?
These challenges, opportunities, and unconventional directions for development will be discussed during the third edition of the conference “Perspectives and Challenges for the Printing Industry”, which will take place on September 22 during the Warsaw Print Tech Expo trade fair in Nadarzyn. The focus will be on trends in printing, applications of artificial intelligence, and challenges that are increasingly influencing the way companies operate throughout the entire supply chain.
The conference will conclude with a discussion panel featuring representatives of industry organizations, dedicated to education, competencies, trends, and what is worth changing before the market forces us to do so.
We warmly invite you!
The “Świat DRUKU” team together with the speakers
11:00 - 11:15
Jolanta Ziemniak-Ronke, “Świat DRUKU” – Polish Printer
Ptak Warsaw Expo
WELCOME AND OPENING OF THE CONFERENCE
11:15 - 11:45
Małgorzata Jakubowska, professor and academic lecturer, R&D project manager, Warsaw University of Technology
PRINTED ELECTRONICS — PRINTING TECHNOLOGY FOR THE 21ST CENTURY
11:45 - 12:25
Jacek Hamerliński, Chief Specialist, Printing Materials Centre, Printing Technology Research Group, Łukasiewicz Research Network – Institute of Polymer Materials
PRINTING AND PACKAGING SECURITY – NEW CONCEPTS, NEW TECHNOLOGIES, NEW MATERIALS
12:25 - 13:05
Łukasz Szymański, Owner, Perfect Dot
DIGITAL REALITY AND THE FUTURE OF PRINTING. TRENDS, CHALLENGES, TECHNOLOGY
13:05 - 13:25
Krzysztof Skrobot, Office Director, Polish Flexographers Association
WHO WILL BE PRINTING IN 10 YEARS. CHALLENGES FOR PRINTING HOUSES IN THE FACE OF CONTEMPORARY CIVILIZATION THREATS
13:25 - 13:45
Małgorzata Olszewska-Nowicka, Chairwoman of the Board, Printing Industry Human Resources Development Foundation
CHALLENGES OF VOCATIONAL EDUCATION IN THE PRINTING INDUSTRY
13:45 - 14:45
Moderator: Jolanta Ziemniak-Ronke
Moderator: Magdalena Korczyńska
Edyta Bednarska, President of the Polish Flexographers Association
Małgorzata Olszewska-Nowicka, Chairwoman of the Board of the Printing Industry Human Resources Foundation
Jacek Kuśmierczyk, President of the Polish Chamber of Printing
Jacek Stencel, President of the Polish Association of Printing and Digital Printing
DISCUSSION PANEL – PERSPECTIVES AND CHALLENGES FOR THE PRINTING INDUSTRY
14:45 - 15:00
SUMMARY AND CLOSING OF THE CONFERENCE
Conference Organizer
Conference room 1
Hall B
WE LOVE PRINT
We LOVE Print: Innovations from Poland at Print-Tech EXPO
At the upcoming edition of the Warsaw Print-Tech Expo in Nadarzyn, the editorial team will prepare another installment of the We LOVE Print project, this time dedicated to a topic that appears far too rarely in industry communication.
The theme of the conference will be: We LOVE Print: Innovations from Poland.
We aim to showcase solutions created by individuals, teams, and companies from Poland that not only address the needs of modern printing and graphic arts but are also increasingly being implemented beyond our local market. We are talking about technologies, tools, systems, and ideas that were developed close to home and today are used in printing houses, production companies, and design environments across various continents.
In the industry, we naturally follow the development of global manufacturers, their R&D departments, new technological platforms, and product launches presented at the largest international events. This is important and necessary, but at the same time we too rarely ask ourselves: what innovative solutions are being created here – in Poland?
And more is being created than one might expect.
During the prepared panel discussion, We LOVE Print: Innovations from Poland, we want to present the authors of selected solutions, talk about the journey from idea to implementation, and show examples of how specific technologies are applied in practice. We are not only interested in stories of success. We also want to discuss how innovation is created in a technical industry, what the commercialization process looks like, what barriers must be overcome, and why Polish solutions have the potential to become visible far beyond the local market.
The conference and panel will take place during the Warsaw Print-Tech Expo, on 22–24 September 2026, at Ptak Warsaw Expo in Nadarzyn.
Details regarding the program, panel participants, and the solutions presented will be announced soon.
10:30 - 10:45
Alicja Bednarek
Mirosław Pawliński
WELCOME OF THE GUESTS
10:45 - 11:30
Tomasz Jasiński
Andrzej Kunstetter
Maciej Sierpiński
MULTIDOT – THE TECHNOLOGY OF TOMORROW, AVAILABLE TODAY
11:30 - 12:10
Michał Sitkiewicz
PERSONALIZATION WITH IMAGINATION
12:10 - 12:40
Marcin Dąbrowski
BOOK OF HUE
12:40 - 13:10
COFFEE BREAK
13:10 - 13:40
Marcin Ratajczak
LOOK... IT'S THE 21ST CENTURY
13:40 - 14:20
Michael Ryan
PRINT OLYMPICS
14:20 - 14:30
PRESENTATION OF THE “PRINTER’S ESSENTIALS” DISCS
14:30 - 14:35
CLOSING AND NETWORKING
patrons of the trade fair and conference
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CYRUS – Personalized and tailored workplace training programs
aimed at enhancing cybersecurity skills in selected industrial sectors.
Project: 101100733 — CYRUS — DIGITAL-2022-TRAINING-02
Co-financed from the state budget under the initiative “Co-financed International Projects”
See what else we have prepared
Recognition for our exhibitors medal and diploma award ceremony
This event honors the best of the best, highlighting their contribution to the development of the industry and the presentation of cutting-edge solutions.
Innovation of the Year
For a product, technology or solution that introduces an innovative approach, improves existing processes or addresses market needs in a new way.
Trade Fair Premiere
For a new product, service or solution making its debut at the trade fair, attracting attention and standing out for its market potential.
Leader in Quality and Professionalism
For a company or brand that consistently maintains high standards of quality, reliability and professional service, building trust among customers and business partners.
Trendsetter
For a company or brand that actively influences the development of its industry, creates new directions and inspires others to embrace change, staying ahead of current market trends.
Conversations that shape the future of the industry
We invite you to the Trade Fair Studio, where exclusive interviews with industry experts and leading exhibitors will provide insights into the latest trends and innovative solutions.
In an inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge.
Industry experts
Conversations with market leaders and specialists.
Trends and innovations
The most important directions in industry development.
Live interviews
Inspiring conversations straight from the trade fair.
Join us and discover what is shaping the future of the industry.
Inspiring conversations and new opportunities
The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct conversations with speakers and other industry experts.
In a less formal atmosphere, participants can exchange insights, ask questions and establish valuable business contacts.
Direct conversations
Meetings with speakers and industry experts.
Exchange of experience
Discussions, knowledge and inspiration after the conference.
Business relationships
Contacts that can develop into business cooperation.
Join us, continue inspiring conversations and build relationships that can open up new opportunities for your business.
See the atmosphere of our fair
Take a look behind the scenes of the events, see full rooms, expert discussions, and the most interesting moments of previous editions.
